Craft Compelling Admissions Essays That Tell Your Story
Great college essays don't require extraordinary experiences. They require genuine self-reflection and a clear, authentic voice. That's exactly what I help you develop.
About Me
I'm a college essay coach based in San Francisco. My own essays earned me admission to the Schwarzman Scholars program, one of the most selective graduate fellowships in the world, where I completed a Master's in Global Affairs at Tsinghua University in Beijing, China. After that, I spent 10 years as a product leader at companies like Lyft and Intuit, where executive-level storytelling was core to the work.
These experiences taught me that clean, well-organized writing isn't enough. The strongest stories come from real self-knowledge, honestly expressed. Counterintuitively, straining to stand out, sound professional, or seem accomplished often backfires by sanitizing the writing. My coaching centers on guiding students through the deeper work of honest reflection, which is where the best essays begin.
In addition to my essay coaching practice, I volunteer as a college counselor with ScholarMatch, supporting high-potential first-generation and low-income students through the admissions process. I also serve as a career counselor with TheJobForum and previously sat on the advisory board of Junior Achievement Northern California.
Testimonials
Hear from students who achieved their college dreams
"Working with James was an incredible experience! He helped me take my essay to the next level with thoughtful, detailed feedback and expert advice. Thanks to his guidance, my essay became so much stronger and more effective."
"Of everyone I sought help from, James gave the best coaching. Other people just improved my writing. James actually coached me on how to express something that felt real, which consequently led to a really good essay. He helped me reframe my experiences and uncover insights I'm not sure I could have accessed on my own."
"James provided thoughtful feedback that strengthened my essay by offering another perspective that I never considered. Great experience. Highly recommend."
"Working with James was extremely helpful. He gave clear, thoughtful feedback. His comments were always detailed, honest and easy to apply, and I could tell he genuinely cared about helping me improve my writing. Thanks to his guidance, my essays became more focused, personal, and effective. I would highly recommend him to any student looking for college application guidance."
My Approach
A personalized, supportive process to help you tell your unique story
Great college essays don't always require extraordinary experiences. They require honest reflection and a willingness to share what genuinely matters to you. I help you discover those stories and bring them to life.
Even if you're not the strongest writer, I help coach you on the style that suits you best, and fits with your strengths, skills and abilities.
Writing about yourself is vulnerable work. I create a supportive environment where you can take risks, receive honest feedback, and develop confidence in your voice and your story.
Free Resources
Helpful guides and tips to get you started on your essay journey
Will AI Help or Hurt Your College Essay?
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Writer's block is frustrating, especially on high-stakes college essays. Learn three practical techniques to break through common roadblocks and write authentically.
Read Article →Ready to Start Your Essay Journey?
Schedule a free 30-minute consultation to discuss your goals and learn how I can help you craft an essay that truly represents who you are.
Get in Touch
Have questions? Ready to start your college essay journey? Reach out directly.